Patrice Ceccarini is a Full Professor at the National Superior of Architecture of Paris Val de Seine. He has a PhD in History and Civilizations options Sciences of Languages and Theory of Architecture, at the Ecole des Hautes Etudes en Sciences Sociales (EHESS) (2001). His research focuses on the theories of cognition and architectural design and their epistemological consequences for the foundation of an architectural science. His aim is to refound urban planning and architecture by placing them back at the heart of living ecosystems from a Darwinist perspective: The objective is to create a therapeutic architectural science of human territories.
The potential consequences of this research are strategic: it is a question of averting the natural, anthropogenic and social disasters that will inevitably occur. Such an enterprise uses an holistic approach specific to architectural science by ceasing to think and act by the summation of heterogeneous skills thought out in a distinct way and separated from each other. Systemic Design methodologies will be decisive: observe (phenomenology), & diagnose, establish therapeutic strategies for the morphological profiling of buildings adapted to the needs, programs and organizations relating to the variety of territories studied. The instrumental development of an informational matrix (Environmental Genetic Code or CGE) will be decisive in all these areas with significant impacts on the development of design in its various definitions and applications.
Evripides Zantides, Ph.D., is Dean of the School of Fine and Applied Arts and Professor in Graphic and Visual Communication at the Department of Multimedia and Graphic Arts of the Cyprus University of Technology.
The presentation aims to discuss the multimodal nature of Typography and Graphic Design, from the perspective of semiology, as suggested by Jacques Bertin (1967) and Roland Barthes. It will do so by implementing theory into practice using specific examples.
João da Silva é o palestrante que mais conhece sobre esse assunto. Se formou nas melhores escolas. Trabalhou nas melhores empresas e escreveu os melhores artigos. Sobre o João da Silva: Criador dessa e dessa metodologia não se cansa de buscar o melhor para impactar positivamente todos que o seguem.
Isabel Marcos
Architect, Urban Planner and Semiotician (Thom, Greimas)
I am a senior researcher at CFCUL - Center for Philosophy of Sciences, University of Lisbon. I have a PhD in Semiotics (1996) at the University of Aarhus (Denmark) and in Communication Sciences (2000) at the Universidade Nova de Lisboa (Portugal). I am Vice President of the International Association of Visual Semiotics (AISV) and a member of the Executive Committee of the World Association of Semiotics (IASS). I have written over one hundred articles in four languages. My major publications are Semiotics of Space | Spaces of Semiotics (2021); Espace, sémiotique et cognition (2014); La sémiotique de l’espace-temps face à l’accélération de l’histoire (2013), Dynamiques de la ville. Essais de sémiotique de l’espace (2007). I'm an author of articles, book chapters, conference papers and a guest-editor of international Editions such as Degrés, Harmattan (Spatial Semiotics), Aracne (Visual Semiotics), etc. See my website: https://www.isabelmarcos.net/
Carlos Farate
Carlos Farate is a Psychiatrist, Full, Training & Supervisor Psychoanalyst with a Ph.D. in Medical Sciences and Professor of Clinical Psychology, published several papers, book chapters, and 2 psychoanalytic books. Interested in interdisciplinary research, namely dynamic semiotics & psychoanalysis. Published writer and novelist under a pseudonym.
The objective of this article is to develop an heuristic dialogue between psychoanalysis and Thomian semiotics (René Thom, Fields Medal 1958) in order to build the theoretical foundations of a new interdisciplinary domain: territorial psychoanalysis. The key concept of the approach is the notion of border, taken simultaneously as threshold and boundary in an inner and outer intersubjective “double-boundary” (Green, Bleger) that acts on both the psychic (individual) and the physico-symbolic (urban) stances of human experience. The concept of psychic trauma (Pitié) and socio-cultural trauma (Salpêtrière), apprehended from the original Freudian theorization reworked by Ferenczi, Balint and other psychoanalysts, makes a bridge, enacts ‘sinthome’, between subject and inhabited space, through a topology that binds, unbinds and rebinds, in ‘après-coup’, Real (fragmented/atomized sensual body, dysphoric space/rejection), Imaginary (ego splitting/symptom, repulsive attractor/dam) and Symbolic (psychic change and site transformation). Finally, the concepts of psychogenesis, morphogenesis, vortex, symptom/gradient, vacuum, border, pregnancy and salience issued from each of the disciplinary fields constitute the epistemological foundations of territorial psychoanalysis.
Claudio F. Guerri is an Architect, Researcher and Consultant Professor at the Faculty of Architecture, Design and Urbanism and has a PhD in Architecture of the University of Buenos Aires where he directs the Research Program: Semiotics of Space-Design Theory. Since 2010 he teaches Semiotics for Design, a Seminar for doctoral students. He also teaches at the Faculty of Architecture, Design and Urbanism of the Universidad Nacional del Litoral –Final Thesis for Graphic Design– and at the Universidad Nacional de Tres de Febrero –Semiotics for the Electronic Arts–, besides having taught postgraduate seminars in several national and foreign universities. His main area of interest is research in Morphology and Graphic Languages and the development of methodologies and operative semiotic models for qualitative research. Since 2003 he is International Fellow and Guest Member of the Society of the Science of Design Studies of Japan, and since 2019 he is Member of the Collegium of the International Society for Semiotic Studies.
This is a legitimate question that we can ask ourselves in a context where the Saussurian-Greimasian dyadic verbal sign is still dominant. However, for those of us who work in Architecture, Design, or Morphology, we cannot avoid taking into consideration the Vitruvian triad of three aspects: firmitas, utilitas and venustas, which after 2000 years has not been overthrown. The alternative would be a proposal made by a well-known architect at the Kaunas Congress in 2017: “Vitruvius and Alberti propose triads, Greimas a dyad... let's eliminate construction!” I argue that the triadic logic: Design, Construction and Habitability, adaptable to all Design disciplines, takes into consideration the Peircean categories Firstness/Form, Secondness/Existence and Thirdness/Value.On the other hand, it is well known that Peirce, the father of logic-based semiotics, never carried out any analysis using his own classification of signs. 150 years after his first proposals, I consider it valid to propose a semiotic operative model – the Semiotic Nonagon, as an effective tool for qualitative research. In turn, I will use the semiotic nonagon to consider the agentive capacity of the three graphic languages: Perspective (conic projections), Monge system (orthogonal projections) and TDE Graphic Language (relational projections) as a new third language.
Helena Pires is an Associate Professor at the Department of Communication Sciences, Institute of Social Sciences, University of Minho, Portugal, and a member of the Communication and Society Research Centre. She has a PhD in Communication Sciences in the area of Semiotics of Communication at the University of Minho in 2007. In this same institution, she has taught in the areas of Advertising, Semiotics and Communication and Arts. She has published and developed research work in the field of visual and urban culture, namely on (urban) landscape, and in particular on landscape in contemporary art. She co-ccordinates Passeio–a platform for arts and urban culture: https://www.passeio.pt/en/passeio/
Landscape can be understood as an experience that (re)connects the individual subjects to the outside world. At the beggining of the twentieth century, the global industrialisation and the mechanisation of daily life, especially in urban metropolis, layed on a feeling of deep
fragmentation. As such, the philosophical idea of landscape, defined as a category, a mental operation and sensitive experience (Stimmung) of (re)connection to nature, was born (Simmel, 1913/2011). This conference is based on the aesthetic sense of landscape, namely according to Cauquelin (1989/2000), intending to discuss the way in which the new media arts resignify its inherent concept and experience. In particular, we will debate Evan Roth’s Landscape series, called Red Lines, a peer-to-peer network performance that took place from September 10, 2018 to September 10, 2020. How do landscape and netscape relate each other? How is meaning constituted by sociosemiotic practices of participating and interacting in Red Lines project? Can an artistic work be understood as a way to recreate “the processes and structures through which meaning is constituted” (Hodge & Kress, 1988/2007)? As Red Lines invited the participants to incorporate (land)netscapes in their homes and workplaces, this proposal intends to reflect on the new ways of using existing semiotic resources (van Leeuwen, 2005). In addition, we will explore the potential of new media arts as a practice of commonality – a community that is constituted in a process (Stavrides, 2016/2021).
PhD University of Buenos Aires, professor at the Faculty of Architecture, Design and Urbanism, director of the Research Program Color and Visual Semiotics. Research fellow National Council for Research (Conicet) of Argentina. He was research associate in the Research Center for Language and Semiotics, Indiana University, USA. He was president of the International Association for Visual Semiotics, the International Color Association, and the Argentine Color Group. Honorary member of the Portuguese Color Association, the Ad Chroma Association of France, and the Mexican Association of Color Researchers.
Graphics and images are tools that are not only useful to display research information obtained by other means, but also to investigate and obtain data from the visual representations themselves. There are elaborate visual devices that allow presenting research and complex information in a complete and simultaneous way. We must think about how to generate knowledge from images, build research methods by means of images, argue with images, and use images as empirical evidence (without falling into the temptation of believing that everything we see –in a photograph, for example– is real and objective).
Dr. Ing. Ole Møystad, Professor
Faculty of Architecture and Fine Arts
Norwegian University of Science and Technology
This year's intervention at the ARTHOM seminar will pick up the train of thought that was first addressed last year: It was a modernist claim that only objects are real, and that space is merely non-object. My claim is that space is not only real, it is the purpose of the architectural object. Space is the semiotic dimension of the architectural object[1]. It is what allows the object to inform human behavior and to shape our environment.
Rene Thom made this invisible dimension, this absential[2], visible in the behavior space of the catastrophe.
Thom hence moved behaviour from the fringes of modern thought to be one of the essential foci of contemporary physics (John Krakauer), neurology (Karl Friston, Terrence Deacon), semantics and philosophy (Kobus Marais) and a possible tool to design our built environment (Ole Moystad) and eventually to construe the interface between behavior and sustainability.
Tiziana Migliore is Associate Professor of Semiotics at the University of Urbino Carlo Bo.
She is the Scientific Secretary of the CiSS-International Center of Semiotic Sciences Umberto Eco, University of Urbino, and the Vice President of the International Association of Visual Semiotics.
How does size affect the appearance of a shape? Is it possible to talk about a form without considering its size, weight, mass, proportions and scale? Our paper investigates the meanings of format, especially extra small and extra large, in certain spaces and architectures, for the inter-subjective value and power relations that format establishes between sema and soma. Visual semiotics can advantageously add metric categories to the topological, eidetic, chromatic and textural categories of its “toolbox”.
Architect. Musician. Artist. Professor of Morphology and Heuristics of Design at FADU/UBA (Argentina). President of SEMA (Society for Morphological Studies of Argentina). Project coordinator / INNOVART Argentina-France program (FADU-UNICEN-ENSANantes). He has published numerous articles and books: Ars Heuristica (1 and 2), Yo soy mi sitio (on the concept of space in the work of Gastón Breyer) and Gramática T'ang, Assemblages, Blancos y Metaobjetos (compilations of works)
The scene is a place where things come to be said”, Gastón Breyer reminds us. In the universe of the scene, the word space has a wide range of meanings. Expressions such as scenic space, dramatic space or theatrical space are often used as synonyms. However, the substantial differences between these terms require a detailed study of the sense of the distance between natural order and scenic order. The translation of linguistic codes into visual and auditory codes (in each staging itself), causes chains of mutation. There, the playing art is pure presence. In this territory of thought, the problem is, above all, formal: each proposal for scenic space requires solving the ways in which the drama takes shape.
Gunnar Sandin is professor in Theoretical and Applied Aesthetics at the Department of Architecture and Built Environment, Lund University. His research includes visual culture studies of architecture and urban development based in the semiotics of place, land use and planning.
The presentation consists of an analysis of expected and unexpected actors in the planning and construction of a city district, built around the establishment of neutron and x-ray physics facilities. The symbolic and pragmatic weave of action is here shown to be the “vision” and “agency” forming a semiotics of city growth.
James Jakób Liszka is Senior Scholar at the Institute for Ethics in Public Life at the State University of New York, Plattsburgh. He is the author of A General Introduction to the Semeiotic of Charles S. Peirce, as well as other books and articles on Peirce and semiotics.
Peirce developed a strikingly new vision for aesthetics. He saw it, in the words of Schiller, as a study of “living shapes,” a matter of good design. The latter involved not only the fit between form and function, but also the determination of the goodness of functions and ends. For Peirce, the highest end of good design is improvement, working from the problems of existing designs toward betterment. All other ends should be conducive to this higher one. Peirce thought good design applied widely to artifacts, practices, institutions and living environments.
Anne Beyaert-Geslin is a professor at Bordeaux Montaigne University, Director of the Master's degree in Semiotics and Communication and president of the French Association of Semiotics (AFS).
